Sometimes, they just see a number (of followers) and think, ‘This is perfect. Rivera said, “A lot of brands choose the wrong creator for the product. He also has some advice on what not to do. It won't be an in your face, 'Buy this!' because it wouldn't sell." If you trust the creator enough, the content will come out great because they know what works. But at the same time, you need to let them know what points they have to hit.
You need to work with creators that know what they're doing and you have to trust that they know their audience. When I asked him what advice he had for marketers looking to get involved with TikTok, he said, "I think trust is super important. So I told them, 'I'll take her up in a helicopter, and we'll fly over the beach, and people will hold up umbrella that spelled out, 'Prom?' And they said, 'Yeah, let's do it.' So, not only was it good content, and creative, but it was also promotion for Men's Warehouse." Rivera said, "Men's Warehouse came to us and said, 'If you could do anything to ask a girl to the prom, what would you do?' That's the kind of question that I love to hear because I can be really creative with it. He had an example of what a successful brand collaboration looks like. Whether it's giving me a budget to do something cool, or they could be offering a cool experience." He said, "I'm always looking for brands that will help to make my content better. Rivera is just as selective with the brands he chooses to work with. The people who want to put in the work are not beautiful people because they had to work for it."
Their personalities are amazing and they make great content. Rivera said, "If you look at all the top creators, they're not 10 out of 10s. He’s focused on creators who have quality content. He's not interested in Instagram models, even if they have large followings.
His goal is to become the next Disney and develop clean content.
0 kommentar(er)
